The Enticing CEO's Chosen Bride novel Chapter 1133

There was a low murmur that spread through the crowd, heads turned to look toward the stage, and almost all eyes were on her.

“First and foremost, I’d like to give a shout-out to the artists who worked their butts off to shine on the Fashion Week stage for my Starlight International, winning us the world’s attention. And of course, the real stars of the show are the clothes that dazzled at Fashion Week. Inherent will be launching as a sub-brand under Starlight International, hitting the market tomorrow morning at 10 sharp!”

As soon as she finished speaking, the audience broke out in applause.

In a world where everyone was chasing after renowned luxury brands, it was bloody hard for a new clothing brand to rise, especially domestic ones. Making a name internationally was like climbing a mountain. Inherent may’ve been a nobody, but their clothes had made waves globally.

Most people were in awe of Ms. Summers' business acumen. You wouldn’t realize her genius until she pulled something off and you were left thinking, “Oh, that’s how it’s done.”

These days, most people would build a brand first, spend a ton to get A-list celebs onboard, and then increase exposure through media ads and sponsorships. But Chloe flipped the script. If the media hadn’t asked, no one would’ve known the brand was called Inherent.

The clothes got famous first, then came the brand. Compared to luxury brands that only sold their name and not quality, this was what people were willing to drop their money on.

And this rise came just as these other world-class brands were taking their titles for granted and acting irresponsibly.

The things she’d done, you couldn’t list them all, because each one was so well thought-out it made you stop and ponder.

Looking at the reaction from the crowd, Chloe just gave a small smile. Inherent’s success was no surprise; it was all part of her plan.

As the applause gradually faded, Chloe continued, “Lastly, I'd like to announce Starlight International's newest signing, Crysti.”

Her gaze turned to Crysti, and all eyes in the room followed, focusing on the girl in the wheelchair.

But they didn’t overlook the handsome man with a powerful aura sitting next to her.

Before the applause had completely died down, Chloe started speaking again, “I'm thrilled to welcome Crysti to Starlight International! Thanks to her, we get to use this swanky venue for our celebratory banquet free of charge. A big thank you to our Ms. Watson!”

Crysti grimaced. Claud's face darkened noticeably. His lips were pulled into a tight line, an icy air emanating from him. Who said it was free?

Noticing Claud's obvious displeasure, Chloe smiled and added, “Of course, I’d like to thank Mr. Watson for his generosity in providing us with this luxurious venue free of charge.”

With this kind of praise, Claud had no way to argue. Was this woman really this cheap?

When everyone's eyes turned to him, Claud cracked a small smile and said casually, “No need for thanks. Crysti receiving praise from Ms. Summers and signing with Starlight International is a cause for celebration. After all, she's my cousin, it's only natural I want the best for her.”

As Claud's words fell, the surrounding crowd once again looked surprised.

So, Crysti was Claud's cousin! Cousin!