She decided to adopt a joint venture, just like an automobile company, so that she could introduce Nippon Steel’s cutting-edge technology in her steel company.
Volkswagen, Honda, and Ford have basically adopted this kind of joint venture idea. After twenty to thirty years of joint venture development, these companies had indeed achieved very impressive sales results.
Nippon Steel was also very interested in this collaboration. After all, coupled with the Moore family's strength, land, and certain experience in the steel industry, they were actually a very good potential partner for Nippon Steel.
So, both of them had hit it off immediately, and all that was left was the discussion and formulation of the collaboration and partnership details.
Jasmine's intention was for the Moore family to hold 5 1% of the shares while Nippon Steel holds 49% of the shares, but Nippon Steel's intention was for them to hold 51% of the shares, whereas the Moore family could hold 49% of the shares.
Even though it was just a very slight difference in the proportions, this would ultimately determine who would have the final say in the company.
Shareholders who had 51% of the shares would
undoubtedly be the largest, and they would have absolute power to make all decisions about the specific matters of the company. 1
As soon as the controlling rights were handed over to Nippon Steel, the Moore family would lose all dominant positions and power in this partnership. 2
Both sides continued discussing this issue back and forth at the negotiating table, but neither side was willing to take a step back. 2
Jasmine told the senior management team, "Everyone, our collaboration and partnership this time was built i n reference to the usual collaboration model of the automobile industry. In our country, when the local automobile company establishes a joint venture with a n overseas company, it is common practice for the local company to hold onto 51% of the shares, and the overseas company would hold onto 49% of the shares. After all, the company would be established in our country, and it is only natural that we should be in control of it. I hope that your company will be able to understand this!" 2
The person responsible for negotiating this deal with Jasmine was Hashimoto Kazumi, the vice-chairman 0 f Nippon Steel. He was a member of Nippon Steel's core management. 3
Kazumi was forty years old this year. In a society such as Japan, where qualifications were extremely important, the fact that Kazumi could climb up to the core management at such a young age proved that he was a very capable person. 1
At this time, he looked at Jasmine before he smiled slightly and said, "Miss Moore, I understand the kind o f collaboration model in the automobile industry that you are talking about. However, that kind of collaboration model is not suitable for the collaboration and partnership between Nippon Steel and your company.” 2
Jasmine had a calm expression on her face as she asked, "Mr. Hashimoto, why wouldn’t it be suitable for our collaboration and partnership. I would like to hear more about it.”
Kazumi smiled as he said, "First of all, there are many leading companies in the automobile industry. There are already Tokyo, Honda, and Nissan in Japan alone, there are BMW, Mercedes-Benz, Audi, and Volkswagen in Germany, General Motors, Ford and Chrysler in the United States, and also Ferrari, Lamborghini, and Maserati in Italy. With such a large number of competitors in the market, they would inevitably disparage and underestimate their peers. Therefore, everyone would often lower their prices for the Oskian market..." 6
As he spoke, Kazumi had a stern expression on his face as he said seriously, "However, there are only a few leading companies in the steel industry. Amongst the world's top ten steel companies, half of them only made it on the list because of their large output. In truth, only three to four companies are specializing in the core technology of special steel, and the only company specializing in this area in Japan is Nippon Steel. There is a saying in Oskia that states 'the rarer something is, the greater its value'. Therefore, Miss Moore, since you will be able to form such a rare partnership with Nippon Steel, it is only natural for you to sacrifice more interests for this collaboration!” 1
Jasmine hesitated for a moment before she said, "Mr. Hashimoto, I really cannot give in regarding the shares. The Moore Group will have to hold 51% of the shares in this collaboration. However, as compensation, we can give Nippon Steel a certain degree of tilt and advantage in terms of income rights. Nippon Steel will be able to enjoy 51% of the net profit and income rights for all the net profits generated by our collaboration and partnership in the future. What d o you think about this?"
Kazumi shook his head without any hesitation at all a s he said seriously, "Miss Moore, we will not be able to make any concession on the equity and shares issue. I f we are willing to make concessions on this point, we would have already had an extensive collaboration with other steel companies in your country by now. Why would we wait until today?"
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